Keywords: Qualitative
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Journal Articles
Journal of Islamic Marketing (2018) 9 (3): 484–503.
Published: 11 September 2018
... cosmetics. Design/methodology/approach The authors carried out qualitative research (focus group discussion and in-depth interviews) in Delhi, Mumbai and Hyderabad to gain deeper insight from the respondents. Findings The study found that religiosity and increasing awareness about halal products...
Journal Articles

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