... Qualitative research The integration of artificial intelligence (AI) into different areas of business operations has sparked a wave of unprecedented innovation. Among these areas, marketing stands at the forefront of this technological transformation (Chatterjee and Chaudhuri, 2023). AI has...

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... of developing new financial services for the Muslim customers Therefore, in the next section, we review the literature of NSD and customer interaction. Intekhab Alam can be contacted at: alam@geneseo.edu Islamic finance Qualitative research Emerging markets New service development Muslim...