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Keywords: Qualitative research
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 2973–2993.
Published: 12 January 2026
... Qualitative research The integration of artificial intelligence (AI) into different areas of business operations has sparked a wave of unprecedented innovation. Among these areas, marketing stands at the forefront of this technological transformation (Chatterjee and Chaudhuri, 2023). AI has...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1743–1770.
Published: 25 September 2025
... saturation technique to determine the sample size. Data saturation characterizes a standard for qualitative research sample sizes (Marshall et al., 2013). Accordingly, the sample size in saturation is reached when no new information emerges, serving as a criterion in qualitative studies (Guest...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (4): 1017–1036.
Published: 29 April 2019
... al., 2012). Intekhab Alam can be contacted at: alam@geneseo.edu 28 06 2018 22 11 2018 13 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Islamic finance Qualitative research Emerging markets New service...
