.... This insight is relevant for the diverse Muslim consumer base in India. The present study used a qualitative research design. It used a thematic analysis approach to explore the experiences of Muslim consumers who engage with AI-driven recommendations for Halal products in the Indian market. The author...

... addresses competitive forces and the concept of halal competitive advantage and certification issues. Competitive advantage Five forces model Halal certification Halal competitive advantage Islamic marketing Qualitative research Strategic marketing Competitive advantage signifies...

... of developing new financial services for the Muslim customers Therefore, in the next section, we review the literature of NSD and customer interaction. Intekhab Alam can be contacted at: alam@geneseo.edu Islamic finance Qualitative research Emerging markets New service development Muslim...