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Journal Articles

The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and Medina

Anna K. Zarkada, Muhammad Kashif, Zainab

Journal of Islamic Marketing (2025) 16 (3): 689–712.

https://doi.org/10.1108/JIMA-06-2024-0229

Published: 05 December 2024

... Religious tourism (RT) Muslim tourists TripAdvisor reviews Cognitive Affective and conative tourism experience attributes Tourism marketing Tourism experience Qualitative study Destination marketing organizations (DMOs) The Muslim consumer The largest human gathering in the world, the Hajj...

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Journal Articles

Muslims’ reluctance to social media campaigns about organ donation: an exploratory study

Olfa Nouira, Salma Ayari

Journal of Islamic Marketing (2024) 15 (7): 1706–1721.

https://doi.org/10.1108/JIMA-10-2022-0289

Published: 27 May 2024

... stakeholders, which have the potential to impact the registration of Muslim users on SoMe as organ donors. Religiosity Islamic marketing Social networks Organ donation reluctance Internet users Qualitative study Olfa Nouira can be contacted at: olfanouira@live.fr 26 10 2022 18 08...

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Journal Articles

Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior

Ahmed M. Adel, Xin Dai, Rana S. Roshdy, Chenfeng Yan

Journal of Islamic Marketing (2021) 12 (4): 918–940.

https://doi.org/10.1108/JIMA-04-2020-0095

Published: 15 December 2020

... rights only Theory of planned behavior Halal tourism Halal food Information-seeking models Muslim decision-making Muslim travelers Qualitative study National Natural Science Foundation of China 71672063 72072065 Numerous factors affect traveler behavior; religion is one...

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The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and Medina

Muslims’ reluctance to social media campaigns about organ donation: an exploratory study

Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior

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The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and Medina

Muslims’ reluctance to social media campaigns about organ donation: an exploratory study

Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior

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