Keywords: Quality
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (2): 397–417.
Published: 06 July 2023
...: safety, nutrition, cleanliness, quality and authenticity. These five indicators are considered relevant enough in the context of halal food production to build a comprehensive tayyiban concept. Originality/value This study enriches the field of halal food research. The concept...
Journal Articles
Journal of Islamic Marketing (2024) 15 (2): 293–313.
Published: 31 May 2023
... on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach The present study used the quantitative research design...
Journal Articles
Journal of Islamic Marketing (2021) 12 (8): 1521–1534.
Published: 28 May 2020
...Dwi Suhartanto; David Dean; Ira Siti Sarah; Raditha Hapsari; Fatya Alty Amalia; Tintin Suhaeni Purpose This paper aims to assess customer loyalty towards halal cosmetics using three integrated loyalty routes of product quality, emotional attachment and religious determinants. Design/methodology...

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