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Keywords: Quality of lifestyle
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (1): 95–119.
Published: 07 March 2016
...Norizan M. Kassim; Mohamed M. Zain Purpose – This study aims to investigate the influence of quality of lifestyle (QoL) on affluent Muslim consumers that in turn influences their interests or inclinations, either towards “relationship” or “materialistic” QoL, when purchasing luxury products...
