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Keywords: Rationality
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (1): 19–35.
Published: 05 March 2018
... Religion Rationality Boycott Sympathy Pragmatic Consumer behavior refers to the selection, purchase and consumption of goods and services that satisfy human needs and wants (Rani, 2014). Therefore, consumer behavior can be explored within the scope of selection, purchase and consuming behavior...
