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Keywords: Religion
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–28.
Published: 17 August 2026
..., translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Religion Religiosity Tourist...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–35.
Published: 14 August 2026
...M. Muzamil Naqshbandi; Makhmoor Bashir; Fareed Malik Purpose Knowledge hiding ( KH ) is widely recognized as a barrier to organizational growth, creativity and innovation. Yet, despite decades of research, one critical lens remains conspicuously absent: religion. This study aims to address...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 852–874.
Published: 04 September 2025
... 09 06 2025 10 06 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Muslim tourists Religion Hallyu new media AIDA model Leisure constraints theory Korean Wave Ministry of Education of the Republic of Korea...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1447–1468.
Published: 05 December 2024
...Mohamed Asmy Bin Mohd Thas Thaker; Mohamed Aslam Akbar; Riasat Amin Amin Imon Purpose This paper aims to explore the role and relationship of ethics and morals in technology, specifically examining how Islam, as a religion that emphasizes spirituality and sacredness, can uniquely influence...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1118–1144.
Published: 04 November 2024
...Kehkashan Nizam Purpose Islamic finance growth depends on factors that are crucial for fostering positive perceptions and increasing acceptance, particularly in Muslim countries. This study aims to investigate the influence of awareness, knowledge, religion and the advantages on perceptions...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 1942–1964.
Published: 04 June 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Islamic credit card Satisfaction Trust Pakistan DTPB model Religion Banking product ICC When Habib Bank Ltd. permitted its clients to use credit cards in 1966, Pakistan saw the issuance of its first credit...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2421–2438.
Published: 17 May 2024
...Ratna Dewi; Hastuti Mulang; Junaidi Junaidi Purpose This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty. Design/methodology/approach The sample consists of 505 and structural equation modelling was used to confirm research hypotheses...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (6): 1608–1631.
Published: 22 April 2024
... drive consumers’ luxury purchase intentions. The hedonic value of luxury impacts luxury purchase intentions significantly more for Muslims in the UK than in Kuwait. No significant differences were observed between religions. Consumers’ AGCC exerts a positive impact on all included perceived luxury...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (5): 1203–1231.
Published: 14 March 2024
... This research has contributed to the marketing literature by examining consumers’ implicit consumption reasons for white meat in the context of religion and culture. Practical implications Marketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (3): 800–818.
Published: 31 August 2023
.... European countries are the major contributors to religious tourism research. Research has mainly clustered around the areas of spiritual experience, identity, cultural heritage, pilgrimage, tourist attitude, behavior and satisfaction. Judaism, Hinduism and Buddhism are religions that have received...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 101–123.
Published: 20 March 2023
... Fluid modernity Liquid consumption Liquid love Relationship marketing Materialism Religion Islamic consumption behaviour Muslim consumption Liquefaction of culture The Muslim consumer Islam advises minimal attachment to the worldly life. This presupposes a liquid relation towards...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3186–3207.
Published: 28 February 2023
...Sanjukta ChoudhuryKaul; Ono Supriyadi; Nabilla Fahlevi Purpose Muslim Indonesian women entrepreneurs (MIWEs) lie at the intersection of religion and gender. Given the growing participation of women in entrepreneurship and economic stability in Indonesia, the purpose of this study is to identify...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2622–2643.
Published: 19 October 2022
...Ebaidalla M. Ebaidalla; Asma Malkawi Purpose This study aims to investigate the simultaneous impact of religion and modernity on attitude toward luxury consumption in Qatar, with emphasis on the mediating effect of self-construal. The authors propose the idea that self-construal is a significant...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2600–2621.
Published: 19 October 2022
...Rizwan Tahir Purpose This study aims to understand how religion impacts the everyday activities of Muslim entrepreneurs in the United Arab Emirates (UAE). Design/methodology/approach This qualitative research is grounded on in-depth interviews with 50 entrepreneurs presently living and working...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 410–434.
Published: 23 November 2021
...Achraf Haddad Purpose The purpose of this study is to compare the impact of religion on the financial performance of conventional and Islamic banks in the framework of stakeholders’ theory. Design/methodology/approach Few studies have focused on studying the impact of religion on banking...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1639–1655.
Published: 25 March 2021
... be contacted at: m-kermani@um.ac.ir 07 09 2019 01 12 2019 17 04 2020 26 05 2020 09 11 2020 15 11 2020 16 11 2020 06 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Religion Materialism Consumerism...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 133–160.
Published: 23 November 2019
... attributes demanded by Russian Muslims that can help hotel managers to accommodate the needs of this group while, at the same time, meeting the requirements of guests of different religions. Social implications The study contributes to improving social relationships within the Russian Federation...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 643–659.
Published: 16 October 2019
.... This was a qualitative descriptive analysis research with the aim of providing a comprehensive illustration of performance art as a medium to promote tourism in West Sumatera. Findings Minangkabau ethnic dance movement, which is based on custom and religion, includes movements originating from the Silat movement...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 179–191.
Published: 05 June 2019
...Afred Suci; Hardi Hardi Purpose The purpose of this paper is to analyze the changes in Islamic financing literacy and draw a comparison between the intentions of Muslim and non-Muslim micro and small entrepreneurs after receiving counseling. It also observes the role of religion...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 768–789.
Published: 05 June 2019
... by adding other elements, such as normative beliefs and attitudinal beliefs. Practical implications The findings of the research define some implications for marketers with regard to the importance of social norms and religion in point of increasing the purchasing intention for luxury goods. Findings...
