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Keywords: Religious knowledge level
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (4): 988–1006.
Published: 03 February 2022
...Ririn Tri Ratnasari; Anniza Citra Prajasari; Salina Kassim Purpose This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point...
