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Keywords: Religious television programs
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Journal Articles
Marketing religious programs on television as a nonfavorite program: a study in Indonesia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2439–2460.
Published: 06 June 2024
... marketing strategy Religious television programs Islamic television programs Selling to the Islamic market Islamic marketing mix Jurnalistic product The television industry is growing daily in terms of technology and programs. Until July 2020, 1,027 television stations in Indonesia broadcast...
