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Journal Articles

The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

Bestoon Abdulmaged Othman, Amran Harun, Nuno Marques De Almeida, Zana Majed Sadq
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (2): 363–388.
https://doi.org/10.1108/JIMA-09-2019-0198
Published: 16 March 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction Customer loyalty Enhanced service marketing mix Umrah travel services Religious traveling With growing mobility in a globalized world and an estimate of more than 300 million...
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