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Keywords: Religious value co-creation
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 124–141.
Published: 03 May 2023
...Ken Sudarti; Olivia Fachrunnisa Purpose This study aims to refine the concept of value applied to value co-creation (VCC) by adding religious values. The concept of religious value co-creation (RVCC) is offered because the concepts of value and VCC that have been explored by previous researchers...
