.... These behaviours include green brand attachment, favourable word-of-mouth and repurchase intention. This study also examines the potential dual or quasi-moderating effects of green perceived value and after-sales promotion on the corresponding brand behavioural reactions. Design/methodology/approach A total...

... marketing in products or service companies such as mobile producers and hotel services companies in Iran (as an Islamic country), there are same levels of loyalty and repurchase intentions, but different levels of customer’s satisfaction. Furthermore, the authors found out there is no significant difference...