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Keywords: Reputation management
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Journal Articles
Halal risk management: combining robustness and resilience
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (3): 461–475.
Published: 11 September 2017
.... Originality/value As halal is going through an evolution, towards a halal supply chain and value chain, halal-certified brands need better protection. It is the first study investigating halal risk and reputation management for halal-certified brands. 18 06 2015 03 01 2016 16 01 2016 ©...
