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Keywords: Resource-based view
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Journal Articles
Journal of Islamic Marketing (2025) 16 (8): 2148–2186.
Published: 18 June 2025
.../approach The qualitative approach was the method, with ten interviewees representing government, local and international halal stakeholders from March 2022 to November 2023 followed by semi-structured interviews. Shariah principles, the resource-based view ( RBV ) and institutional theory ( IT ) served...
Journal Articles
Journal of Islamic Marketing (2024) 15 (1): 192–220.
Published: 30 May 2023
... and policymakers and halal supply chains. Only seven studies consulted the resource-based view (RBV), a strategy theory and the institutional theory (IT) connected to halal. This study further underpinned qualitative Quranic verses to add to the current body of RBV and IT, resulting in halal sustainable...

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