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Keywords: Reward timing
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Journal Articles
Effect of restaurant reward programs on customers’ loyalty: evidence from Iran
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (1): 140–155.
Published: 06 March 2017
...Kambiz Heidarzadeh Hanzaee; Fariba Esmaeilpour Purpose The purpose of this paper is to examine how the moderating effect of restaurant type (fast food versus casual dining) affects the Generation Y’s customers’ reaction to reward time redemption (immediate versus delayed) and reward type (economic...
