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Journal Articles
The failure mode and effect analysis of Islamic banking product marketing in Indonesia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 290–305.
Published: 08 August 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Islamic bank marketing Risk priority number Failure mode and effect analysis The Islamic banking industry in Indonesia has experienced significant growth in recent years. The number...
