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Keywords: SOR framework
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Journal Articles
Nurul Masirah Mustaffa, Wan Noor Hazlina Wan Jusoh, Najahudin Lateh, Suraya Ahmad, Muhammad Hamdan Syafieq Ahmad, Ahmad Azrin Adnan
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1491–1517.
Published: 24 September 2025
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2759–2784.
Published: 27 May 2024
