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Keywords: Self-expression
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 320–343.
Published: 17 May 2019
...Seyedeh Maryam Mirkhah; Nasser Karami Purpose Brand and religion, although seemingly irrelevant, are sometimes considered as competitors in satisfying certain consumer needs. The purpose of this paper is to explore the link between religious commitment and purchase of self-expressive (SE) brand...
