.../methodology/approach The research uses semiotic analysis and a netnographic approach to examine 3,000 public consumer-generated content linked to the hashtag #قاطع (boycott in Arabic) from Instagram and Facebook. Findings Brands such as McDonald’s, KFC, Coca-Cola and Starbucks, which were subjected...

... of the street visuals being semiotic analysis. Findings The main social and religious values communicated between citizens in Egypt and Germany were about freedom, peace, unity, and victory. These street visuals help in communicating social and religious values to citizens of a country at the time...