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Keywords: Service brand image
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (3): 628–648.
Published: 11 February 2021
...Ali Mursid; Cedric Hsi-Jui Wu Purpose This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of Umrah travelers’ participation including service brand image, service employee...
