... on investigating visitors’ experiences of worshipping at mass gatherings. In particular, prior studies have focused on measuring service experience either in a commercial setting (Tran et al., 2020) or in a leisure context (Chun, 2020). Studies investigating the holistic visitor experience during...

... Publishing Limited Licensed re-use rights only COVID-19 Cleanliness in Islam Tourists’ experiences Service experience Service design Malaysian hotel industry In today’s competitive era, customer experience is considered as a way to stand out in the market among competitors by creating...