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Keywords: Service marketing mix
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Journal Articles
Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1637–1662.
Published: 06 July 2020
... types of customer account holders, the conventional only and the mixed (conventional and Islamic bank) account holders, from the services marketing mix perspective. Design/methodology/approach This study applied an explanatory research design. The data were collected via an online survey from 1,171...
