...Ibrahim Saleh Hassan; Yudi Fernando Purpose Despite the growing market potential of halal supply chains and shared-economy principles, the shared-economy model has not yet found its rhythm in the ever-increasing halal market. To bridge this gap, this paper aims to propose integrating halal supply...

... the role of religiosity in online collaborative consumption contexts through the use of NAT. Over the past years, a huge number of businesses adapting collaborative consumption have emerged. These companies’ business models are operating similarly to the concept of sharing economy (Botsman and Rogers...