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Keywords: Shiism
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 22–43.
Published: 09 March 2015
.... The results of this study provide some insights into the consumer behavior differences between the two sects. Islam is the religion of around 60 per cent of the Lebanese population (Central Intelligence Agency, 2013), with the main Muslim sects in the country being Sunnism and Shiism. The historical...
