... environment affects customers’ shopping experience and loyalty. Design/methodology/approach Using qualitative methods, this study has been conducted to gain a better understanding of consumer loyalty in Islamic markets. In all, 24 interviews have been conducted with the souk consumers, achieving...

...Adil Zia; Prateek Kalia Purpose This study aims to, first, propose a valid and reliable scale to document the COVID-19 Pandemic Shopping Experience (CPSE) and, second, determine the impact of its variables on the postpurchase shopping experience (PPSE). Design/methodology/approach For scale...

... The Muslim consumption pattern Customer satisfaction Intercultural communication Islamic marketing mix Shopping experience Culture influences the priorities customers place on certain activities, consuming features and perceptions of services/products (Oz et al., 2015 ; Pekerti...