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Keywords: Small and medium enterprises
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 470–492.
Published: 28 June 2023
...Sahat Aditua Fandhitya Silalahi Purpose This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products in a Muslim-majority environment by involving attitude (ATT), subjective norms...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (6): 1244–1263.
Published: 22 January 2021
... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Policy Small and medium enterprises Government support Halal practices Halal practices have been proven to provide benefits for both Muslim and non-Muslim consumers, including...
