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Keywords: Social exchange
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2689–2714.
Published: 13 December 2022
...Leila Nasrolahi Vosta; Mohammad Reza Jalilvand Purpose This study aims to contribute to the context of electronic trust (e-trust) research with an emphasis on the determination of tourists’ e-trust in hotel websites. This research used social exchange theory to elaborate how perceived attributes...
