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Keywords: Social information processing
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1058–1079.
Published: 12 August 2025
...Dini Salmiyah Fithrah Ali; Wahyu Rafdinal Purpose This study aims to examine the hyperpersonal relationships between halal fashion brands and their customers, focusing on how brand loyalty is shaped by Social Information Processing ( SIP ), halal brand personality and halal brand equity. Design...
