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Keywords: Social media advertising
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 03 July 2026
... © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing deception Social media advertising Digital literacy Consumer trust Perceived risk Cultural values Consumer behavior Emerging markets University students C38 C83 D12 D18...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2308–2330.
Published: 13 August 2021
...Shaizatulaqma Kamalul Ariffin; Nur Qistina Ihsannuddin; Ainul Mohsein Abdul Mohsin Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (9): 1835–1853.
Published: 22 July 2020
... was used to test the study’s prediction. Findings The results showed that informativeness, entertainment and credibility of the message significantly influence Muslim millennial parents’ perceived value of social media advertising. These aspects also have a significant effect on brand awareness...
