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Keywords: Social media controversy
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Journal Articles
Digital activism and public opinion: understanding the role of social media during the Gaza Conflict
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3366–3393.
Published: 15 May 2025
... Social media controversy Brand sentiment Consumer behavior Consumer boycotts Gaza conflict In the rapidly changing landscape of social media, users share general information and express their political views. This has led to increased research using social media posts to understand public...
