Keywords: Social media influencer
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2798–2814.
Published: 04 August 2021
...David Dean; Dwi Suhartanto; Ferty Nadya Pujianti Purpose This study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients and non-clients. Design/methodology/approach Of the 484...

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