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Keywords: Social media platforms
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Journal Articles
Journal of Islamic Marketing (2021) 12 (3): 576–597.
Published: 11 November 2020
... social media platforms (SMPs). Design/methodology/approach This study adopts a cross-sectional research design using an online survey conducted in a typical Muslim community such as Kuwait. A total of 565 samples of data (356 women, 209 men) were used for analysis. Partial least squares-structural...

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