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Keywords: Social practices
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (2): 190–206.
Published: 22 June 2012
.../approach – A mixed interpretative approach was used with a quantitative survey initially conducted to gain a broad idea about the social practices around mobile use, followed by the use of a qualitative method (focus groups), aimed to focus the discussion on the concept of privacy and how...
