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Keywords: Social risk
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (3): 819–841.
Published: 06 September 2023
... of integrity, brand consciousness, performance risk and social risk on the attitude and in turn on the purchase intention of consumers towards non-deceptive counterfeits. Design/methodology/approach A total of 679 valid responses from the university students in two different Gulf countries, namely, Oman...
