... to develop a model based on Ajzen’s (1985) theory of planned behaviour (TPB). It incorporates the three mediating factors of religious brand attitude, subjective norms and perceived behavioural control. Design/methodology/approach A total of 499 (232 Malay and 267 Thai Muslim) respondents were surveyed...

.... TPB states that a person’s intention is influenced by the person’s attitude, subjective norm and perceived behavioral control (Schaupp et al., 2022). The intention then influences the person’s behavior, that in theory, the stronger the intention, the greater the likelihood of the person...

... moderation technique is applied to examine the effect of moderators on the structural model. Findings This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott...

...Roy Poan; Valencya Engla Merizka; Farida Komalasari Purpose The purpose of this study is to examine the role of attitude, religiosity, awareness and subjective norm toward trust which influences purchase intention regarding Islamic insurance in Indonesia. Design/methodology/approach...

...Eli Sumarliah; Safeer Ullah Khan; Ikram Ullah Khan Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational...

... (RG), halal knowledge and halal certification as the exogenous constructs in addition to TRA’s subjective norm, with attitude as the mediating variable. Design/methodology/approach A sample of 403 Muslim millennial customers of cosmetics and pharmaceutical products from the Greater Jakarta area...

... with SmartPLS 3.0. The result indicated that attitude, subjective norms and perceived behavioral control were positively influenced by the purchase decision of Halal food products amongst non-Muslim consumers in Malaysia. Apart from that, the acculturation effect moderates the relationship between attitude...

...) in three separated times. Findings In the first study, it can be identified that literacy on Islamic finance, attitude and awareness strongly affect business owners’ intention to use Islamic financial products. It is also found that subjective norm significantly influences literacy, attitude...

...Juma Bananuka; Musa Kasera; Grace Muganga Najjemba; Doreen Musimenta; Bob Ssekiziyivu; Saadat Nakyejwe Lubowa Kimuli Purpose The purpose of this paper is to report on the results of a study carried out to examine the mediating effect of attitude in the relationship between subjective norm...

...Hendy Mustiko Aji; Basu Swastha Dharmmesta Purpose With concern on cross-religion research, this study aims to examine Christian consumer attitude towards Islamic TV advertising in Indonesia. This study includes together both subjective norm and dogmatism in an analysis as moderating variables...

... aims to examine the relationships between attitude, subjective norm, perceived behavioral control and Halal principle knowledge and their effect on Muslim consumers’ behavioral intention to patronize retail stores. On top of that, the mediating effect of Halal image on these relationships is also...

...Maizaitulaidawati Md Husin; Noraini Ismail; Asmak Ab Rahman Purpose – This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim Malaysians. Design/methodology...

...Norazah Mohd Suki; Abang Sulaiman Abang Salleh Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design...

... equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding...

.../methodology/approach – A comprehensive review of the DTPB literature is undertaken, with a particular focus on contribution to family takaful scheme. Findings – The review finds that intention toward participating in family takaful scheme is are not only affected by attitude, subjective norm...