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Keywords: Susceptibility to normative influence
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Journal Articles
Exploring consumer purchase aversion amid Israel-Palestine war: a comparative study of consumers in India and GCC countries
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1493–1521.
Published: 03 December 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer animosity Boycott participation Boycott motivation Product judgement Purchase aversion Susceptibility to normative influence Switching barriers Multi-group analysis War and regional conflicts...
