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Keywords: Switching barriers
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1493–1521.
Published: 03 December 2024
... of product judgement (PJ), boycott motivation (BM) and boycott participation (BP) in this relationship. It also examines the moderating roles of susceptibility to subjective norms (SSN) and switching barriers (SB) in shaping their relationships with purchase aversion (PA). Design/methodology/approach...
