... of Ramadan toward the fashion clothing brands along with the moderating role of brand image based on the theory of reasoned action and TAM model. Precisely, this study examined the unique characteristics of social advertising and the relative importance of informative, entertainment, credibility, ease of use...

... not only influences how they live and coexist with others but also influences their day to day behaviour, such as their choice and consumption of products and services. Perceived ease-of-use is a well-established construct in TAM model, which refers to the user feeling of free from trouble when using...