..., charting significant themes, theories, contexts, constructs and methods in the literature. Design/methodology/approach A hybrid review was used, along with a systematic literature review, BERTopic and bibliometric analysis. The Theory–Context–Characteristics–Method ( TCCM ) framework was used...

... behavior Intergroup Islamic marketing TCCM Systematic literature review Social issues such as religious prejudice, intolerance and violence continue to challenge our society, posing threats to social harmony and national stability (Miles and Crisp, 2014 ; Taylor et al., 2014...

... and provides direction for future research to advance the field. Design/methodology/approach This paper reviewed papers from 2007 to 2023 using Scopus and WOS databases. The review used the Theories–Context–Characteristics–Methods (TCCM) framework and followed the scientific procedures and rationales...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Islamic banking Consumer behavior TCCM Systematic literature review Bank marketing In line with SLR guidelines, we used inclusion and exclusion criteria for the identification of our review articles...