Keywords: TOE framework
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1619–1639.
Published: 29 November 2019
...-environment (TOE) framework, applying the purposive sampling method, data were gathered from questionnaires distributed to the participants of Malaysia International Halal Showcase (MIHAS) and Halal festival (Halfest). Out of 110 questionnaires distributed, only 97 data from 102 respondents could be used...
Journal Articles
Journal of Islamic Marketing (2015) 6 (3): 354–376.
Published: 14 September 2015
... East and West Malaysia. Originality/value – This study is an attempt to investigate and develop the Halal warehousing adoption model that was theoretically grounded in the technology, organization and environment (TOE) framework. This study found that the TOE framework could explain...

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