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Keywords: Takaful
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Journal Articles
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Journal of Islamic Marketing (2025) 16 (6): 1544–1572.
Published: 03 December 2024
...Nor Syahidah Ishak; Sirajo Aliyu; Mohd Azam Musthafa Purpose This paper aims to examine the influence of demographics, social capital, financial inclusion and risk behaviour on trust in Takaful using a household survey of 526 respondents. Design/methodology/approach The study adopts...
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2695–2716.
Published: 16 July 2021
...Hafizuddin-Syah Bangaan Abdullah; Rubayah Yakob; Sajiah Yakob; Nuratikah Syafiqah Sharif Purpose Participation in micro-family takāful plans amongst low-income earners remains low despite the various initiatives promoted by the Malaysian Government. Therefore, this study aims to conduct...
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Journal Articles
Journal of Islamic Marketing (2021) 12 (2): 264–279.
Published: 20 February 2020
... on the relevance of “gharar” and “riba” may undergo significant re-conceptualisation. Moreover, the design of takaful options can be improved on this basis. Social implications Service thinking can better elucidate a positive societal role of commercial insurance that is in accord with the societal...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1801–1819.
Published: 02 December 2019
...Hafiz Ali Hassan Purpose The concept of Takaful has a long history. It is linked with the era of Prophet Muhammad 1,400 years ago. The globalization and development of socio-economic systems have made business activities more complex in response to emerging human needs and requirements. Similarly...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1497–1515.
Published: 08 October 2019
...)-free environment where consumers invest their money and recover their losses according to sharia. This paper aims to examine the determinants that influence purchase intention of consumers toward Islamic insurance (Takaful) adoption in Pakistan with the help of the modified theory of planned behavior...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1313–1326.
Published: 28 August 2019
...Peni Nugraheni; Rifqi Muhammad Purpose This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical conditions. Indonesia has a predominantly Muslim population, and thus, presents good...
Journal Articles
Journal of Islamic Marketing (2019) 10 (3): 743–758.
Published: 29 May 2019
...Wan Marhaini Wan Ahmad; Mohamed Hisham Hanifa; Kang Choong Hyo Purpose The purpose of this paper is to investigate the awareness of non-Muslims coming from a non-Muslim-majority country regarding Islamic financial services, in particular, the takaful products. Design/methodology...
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2013) 4 (3): 264–280.
Published: 16 September 2013
...Maizaitulaidawati Md Husin; Asmak Ab Rahman Purpose – This paper aims to examine the basic determinants of consumers intention to participate in family takaful scheme using decomposed theory of planned behaviour (DTPB) and identifying relevant factors may be moderate the relationship. Design...
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