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Keywords: Technology readiness
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2569–2595.
Published: 11 March 2025
... tourists’ cognitive and affective states and how these evaluations, in turn, affect their memorable religious tourism experiences (MRTEs) and continuous use intentions of AICAs. Design/methodology/approach Drawing on the stimulus-organism-response model and the Technology Readiness Index, the authors...
