...Zulfiqar Ali Jumani; Chichaya Leruksa Purpose This study aims to investigate how Halal-friendly airline attributes shape travellers’ attitudes and intentions to fly in Thailand, a non-Muslim-majority nation. It further examines the mediating roles of rituals and attitudes and explores whether...

...Samsudin Arifin Dabamona; Philaiwan Chompupor; Siriwan Ghuangpeng Purpose The purpose of this paper is to investigate Thailand’s halal tourism concept from non-Muslim students’ perspective and explore their perceptions and awareness of local community toward Muslim tourists. Design/methodology...

... Gender perception Halal-friendly attributes Halal tourist Non-Islamic destination Thailand Exploring the Intersection of Faith and Desire to travel: Unveiling How Gender Influences Muslim Travelers in Halal Tourism. While gender has traditionally been classified into male and female...

... of Thailand are influenced by the Islamic brand knowledge and Islamic brand health advantages. Research limitations/implications This work examines the non-Muslims who are buying an Islamic brand, and they are the consumers and users of it. Practical implications These results guide future researchers...

...Phattharatharaporn Singkheeprapha; Zulfiqar Ali Jumani; Sasiwemon Sukhabot Purpose In southeast Asia, international companies are growing to serve customers with multiple faiths. This study aims to focus on Thailand and it is one of Southeast Asia’s nations and it has Muslim minority customers...

...Mohd Saiful Anwar Mohd Nawawi; Mohd Fauzi Abu-Hussin; Muhamad Syazwan Faid; Norhidayah Pauzi; Saadan Man; Noratiqah Mohd Sabri Purpose The paper aims to explore the development of the halal industry in Thailand. It endeavours to investigate the main factors behind the country’s success as one...