.../approach The purposive sampling method in this study involved 240 respondents who had bought luxury fashion products in the masstige category in the past two years. This study adopts the Theory of Reasoned Action (TRA) model and a quantitative approach through the structural equation modeling method...

... clothing brands in the Malaysian Muslim community and is based only on the few dimensions of the theory of reasoned action and technology acceptance model (TAM). Practical implications Results clarified the impact of social advertising and brand image on the buying behavior of Muslim consumers toward...

... The conceptual model adopted for this research work was the theory of reasoned action (TRA). The response of consumers was collected through a structured survey, using the convenience sampling technique. A total of 215 respondents submitted their responses, consisting of 92.8 per cent local respondents and 8.2...

... approached the fact that the theory of reasoned action (TRA) ensures a significant fundamental conceptual model for answering the following questions (Ajzen and Fishbein, 1980): Q1. To what degree does religion influence the consumer? Q2. How does culture impact both religious...