Keywords: Tourism development
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Journal Articles
Journal of Islamic Marketing (2026) 17 (7): 2331–2351.
Published: 12 December 2025
... public–private sector collaboration and enhancing service standards to attract Muslim tourists more effectively. Originality/value This study contributes to the limited literature on halal tourism development in non-Muslim-majority contexts by using a novel combination of the fuzzy Delphi and fuzzy...
Journal Articles
Journal Articles

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