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Keywords: Trade diversion
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 705–729.
Published: 23 March 2020
...Shahriar Kabir; Syed Shams; Roger Lawrey Purpose The purpose of this paper is to investigate the link between trade diversion risk and new Halal market exploration. Design/methodology/approach This paper analyzes the Halal trade flows for Malaysia’s top 11 halal food/food-related commodities...
