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Keywords: Triple bottom line
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 394–409.
Published: 11 October 2021
...M. Luthfi Hamidi; Andrew C. Worthington Purpose This paper aims to extend the existing triple bottom line framework (Prosperity, People and Planet [so-called 3Ps]) with a new dimension, namely, Prophet, to reflect Islamic values (the now 4Ps) for banks seeking compliance with Islamic religious...
