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1-20 of 45
Keywords: Trust
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
Published: 03 July 2026
...Soheil Nejat; Fatemeh Asghari Goudarzi; Navid Khanjanzadeh; Ali Adabi Firoozjaei Purpose This study aims to investigate the impact of artificial intelligence–powered service quality ( AISQ ) on trust, value co-creation ( VCC ) and consumer engagement ( CE ) within a collaborative consumption ( CC...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–30.
Published: 09 June 2026
... approach complemented by descriptive qualitative analysis of open-ended questions. Quantitatively, a modified UTAUT2 model integrating trust and Islamic religiosity was tested using PLS-SEM. Secondly, qualitative responses from open-ended questions were analyzed descriptively through coding and thematic...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2445–2468.
Published: 26 November 2025
...Arini Saputri; Rahmad Solling Hamid; Putri Dewintari Purpose This study aims to examine the relationship of social media information quality, usage frequency, digital culture, political marketing activities on social media, trust, political involvement and religiosity as a moderation. Design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2535–2556.
Published: 20 November 2025
...Jin Mingxian; Gayas Ahmad; Faizan Alam; Ahmed Bostani Purpose Halal food has seen a growing demand in markets beyond the Muslim consumer base. However, research has scarcely sought knowledge concerning the attitudes and trust of non-Muslim consumers. To fill this gap, this research aims to examine...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2021–2046.
Published: 30 September 2025
...Siti Zulaikha; Asyirotul Faricha Purpose The study aims to examine the impact of expectation confirmation, perceived usefulness, trust, data security and user satisfaction on the continuance intention to use Islamic digital banking in Indonesia. Design/methodology/approach Structural equation...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1814–1838.
Published: 16 September 2025
...Khalil Ahmad; Yachna Ramesh Gharde; Mahendra Narayan More; Vaishali Nikalje; Vivek Kumar Purpose This study aims to explore the role of social media influencers (SMIs) in building trust in halal hotels and their impact on Muslim tourist satisfaction. As halal tourism grows globally, understanding...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 400–427.
Published: 10 September 2025
... to ensure compliance with standards (Sugibayashi et al., 2019). Manufacturing firms maintain clean materials and production facilities free from contamination and nonhalal substances that could compromise product purity. There is an urgent need to uphold trust, transparency, traceability...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (12): 3509–3539.
Published: 26 May 2025
...), trust and Sharia compliance. Design/methodology/approach This study investigated 256 women micro-entrepreneurs who actively used Islamic digital bank financing. In evaluating the relationship between UTAUT, trust and Sharia compliance with the adoption of Islamic digital financing, this study used...
Journal Articles
Abror Abror, Dina Patrisia, Yunita Engriani, Muhammad Al Hafizh, Vanessa Gaffar, Qoriah Qoriah, Nurman Achmad, Urwatul Wusqa, Muhammad Syukri Abdullah
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 65–81.
Published: 01 July 2024
.... This research used partial least square structural equation model as the data analysis tools. Findings This study found that satisfaction, trust and DHL are significant antecedents of TCB. In addition, satisfaction had a direct impact on TCB and influenced TCB through trust as a mediator. This study also...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2198–2228.
Published: 26 June 2024
..., social, time, psychology and health) and its influence on satisfaction, as well as trust concerning online halal food delivery system (OHFDS). Design/methodology/approach This study uses quantitative methodology, through an online survey, by using purposive sampling across a sample size of 423...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 1965–1994.
Published: 06 June 2024
... that reputation significantly affects brand equity in terms of Islamic tourism for the satisfaction of local tourist. In addition, reputation significantly affects trust, intention significantly affects reputation and intention significantly affects trust regarding the impact of Islamic tourism on local tourist...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 1942–1964.
Published: 04 June 2024
... to use ICC, is utilized through partial least square structural equation modeling. Findings The results show that attitude, compatibility, perceived behavioral control and religiosity are positive, while complexity negatively affects ICC adoption. In contrast, social influence, trust and satisfaction...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2732–2758.
Published: 03 June 2024
... a causal exploratory method with quantitative and qualitative approaches presented in two parts. The first study (Study 1) was empirical testing of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) used WARP-partial least square by modifying the variables of customer trust and satisfaction...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2399–2418.
Published: 25 April 2024
... engagement are used in the conceptual model with trust and intention. Design/methodology/approach Overall, the final sample of 230 respondents was obtained through the database of official zakat management institutions. Regarding analytical tools, this study combines the partial least square structural...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1902–1921.
Published: 15 March 2024
...-behavior-context model; and study the impact of trust and perceived risk on Muslim behavior in buying HCF, and their role in moderating the relationship between halal awareness and religious commitment with Muslim behavior in buying HCF. Design/methodology/approach The research population target...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (6): 1651–1671.
Published: 09 February 2024
... to retain existing customers and attract potential customers. Furthermore, this study aims to analyse the role of organisational trust and commitment in mediating the effect of perceived organisational support and managers’ perceptions of the readiness for Shariah-compliant Fintech adoption. Design...
Journal Articles
Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary, Maha Mohammed Yusr
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 418–445.
Published: 04 July 2023
...Oussama Saoula; Muhammad Farrukh Abid; Munawar Javed Ahmad; Amjad Shamim; Ataul Karim Patwary; Maha Mohammed Yusr Purpose It is widely evident that trust and commitment are important pillars for strengthening the relationship between financial service firms and their customers. However, it has...
Journal Articles
Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim, Amir Zaib Abbasi, Sana Jawed Malik, Muhammad Farrukh Abid
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 293–313.
Published: 31 May 2023
... on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach The present study used the quantitative research design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1836–1858.
Published: 03 June 2022
...Ubais Parayil Iqbal; Sobhith Mathew Jose; Muhammad Tahir Purpose This study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the UTAUT2 model with the trust factor. The study also examined...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1229–1259.
Published: 10 March 2022
...Farah Syahida Firdaus; Ridho Bramulya Ikhsan; Yudi Fernando Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used...
