Keywords: Trust
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Journal of Islamic Marketing (2024) 15 (8): 1965–1994.
Published: 06 June 2024
... that reputation significantly affects brand equity in terms of Islamic tourism for the satisfaction of local tourist. In addition, reputation significantly affects trust, intention significantly affects reputation and intention significantly affects trust regarding the impact of Islamic tourism on local tourist...
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Journal of Islamic Marketing (2024) 15 (11): 2732–2758.
Published: 03 June 2024
... a causal exploratory method with quantitative and qualitative approaches presented in two parts. The first study (Study 1) was empirical testing of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) used WARP-partial least square by modifying the variables of customer trust and satisfaction...
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Journal of Islamic Marketing (2024) 15 (7): 1902–1921.
Published: 15 March 2024
...-behavior-context model; and study the impact of trust and perceived risk on Muslim behavior in buying HCF, and their role in moderating the relationship between halal awareness and religious commitment with Muslim behavior in buying HCF. Design/methodology/approach The research population target...
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Journal of Islamic Marketing (2024) 15 (6): 1651–1671.
Published: 09 February 2024
... to retain existing customers and attract potential customers. Furthermore, this study aims to analyse the role of organisational trust and commitment in mediating the effect of perceived organisational support and managers’ perceptions of the readiness for Shariah-compliant Fintech adoption. Design...
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Journal of Islamic Marketing (2024) 15 (2): 293–313.
Published: 31 May 2023
... on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach The present study used the quantitative research design...
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