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Keywords: Turkish immigrants
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 284–294.
Published: 20 September 2011
... and openness‐to‐change and self‐enhancement, respectively. The effects of value priorities on media usage showed that value orientation plays a role and effects innovativeness. Research limitations/implications This study was limited to only one group of immigrants, namely the Turkish immigrants...
