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1-7 of 7
Keywords: UTAUT
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Journal Articles
Mohamed Bouteraa, Brahim Chekima, Meshari Al-Daihani, Abderrahmane Benlahcene, Abderrahmane Baddou, Elhachemi Tamma
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
Published: 13 February 2026
... of Technology ( UTAUT ) and Technology-Organization-Environment ( TOE ) Framework. It examines technological, individual, organizational and institutional factors, with the central bank support modeled as a moderating influence. Design/methodology/approach A sequential mixed-methods design was used. Phase 1...
Journal Articles
Sabraz Nawaz Samsudeen, Fathima Sanjeetha Mohamed Buhary, Mohamed Ismail Mohamed Riyath, Ahamed Hilmy Hayathu Mohamed, Haleem Athambawa
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2171–2200.
Published: 09 October 2025
... customers in Sri Lanka by using the extended Unified Theory of Acceptance and Use of Technology ( UTAUT ). Design/methodology/approach This study used a quantitative, self-administered questionnaire that applied a convenience sampling strategy to collect 393 valid responses from customers who used...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (12): 3509–3539.
Published: 26 May 2025
...Muhammad Maksum; Muhammad Muflih; Mohamad Mujibur Rohman; Fahmi Injaz; Yulizar D. Sanrego Purpose This study aims to estimate the adoption of Islamic digital financing among women Islamic micro-entrepreneurs through the integrative role of unified theory of acceptance and use of technology (UTAUT...
Journal Articles
Rizaldi Yusfiarto, Indri Supriani, Lu’liyatul Mutmainah, Lukman Hamdani, Annes Nisrina Khoirunnisa, Muhammad Hanif Ibrahim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2669–2693.
Published: 03 June 2024
... of users to accept or use technology (Venkatesh et al., 2003). UTAUT presents results that outperformed other technology acceptance study models by explaining 70% of the variance in consumer behavioural intentions and 50% of variables explaining technology use by empirical testing using UTAUT...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 2036–2068.
Published: 30 May 2024
.... This study aims to investigate the barriers preventing consumers from using FinTech services in the banking industry based on the technology-organisation-environment (TOE) framework and anchored by the unified theory of acceptance and use of technology (UTAUT). Design/methodology/approach The current...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (6): 1583–1607.
Published: 16 April 2024
... determining Muslim behavior on their intention to pay zakat by taking into consideration the adoption of digital technology using the modified Unified Theory of Acceptance and Use of Technology (UTAUT). Design/methodology/approach The data collected were 265 respondents who live in urban and suburban...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1696–1714.
Published: 24 May 2022
... animation for online zakat campaigns must still meet the correct methods of religious law. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is “a useful model to examine the likelihood of success of new technology introductions and helps them understand the drivers of acceptance...
